Tuesday, January 23, 2018

Iceland December 2017

Image result for Outlander PHEV in iceland snow
Iceland's favorite vehicle


14% Share in 2017!

After a seemingly never ending trend of exponential growth, the Icelandic market hit the brakes last December, by registering 217 units, down 2% regarding the same month last year, but looking at full year sales, numbers are still going through the roof, with sales up 158% regarding the previous year, and the market share ending at a record 14%.

This is only the second market to reach the two digits and the mainstream market, after Norway. At this pace, i wouldn't be surprised if the 2018 market share reached some 30%.

At this pace, expect this market to surpass 50% share by 2020...Outlandish? Maybe, but i believe it's possible. 

Speaking of outlandish, the Mitsubishi Outlander PHEV was the undisputed leader in 2017, with a record 884 units being registered, allowing it to be the November and December Best Seller in the mainstream auto market in Iceland.

The reason for this success? Well, it has a Plug and it's an SUV, which are the two main trends in the Icelandic auto market... 

Second Place went to the Nissan Leaf, which earned its third consecutive runner-up place, while the last place of the podium went for the Volvo XC90 PHEV.

The Rookie of the Year was the Renault Zoe, ending 2017 in #6, no doubt profiting from the long range that the ZE40 provides.

Two rising stars are making themselves noticed, with the Volvo XC60 PHEV jumping to #19, while the Kia Niro PHEV climbed to #18, in only their fourth month on the market.

Both models have all the right ingredients to be successful here, with SUV / Crossover body, and usable electric range (For a PHEV, at least). They could well be podium candidates next year... 

In the brands ranking, Mitsubishi (30%, up 1%) won the 2017 trophy, being only its second manufacturers title in this market (The first was in 2012).

The Japanese manufacturer was followed by #2 Nissan (18%, down 1%) and #3 Volvo (11%).

Pl
Iceland
Dec.
YTD
%
'16Pl
1
2
3
4
Mitsubishi Outlander PHEV
Nissan Leaf
Volvo XC90 T8
Audi A3 e-Tron
72
18
23
11
884
523
271
122
30
17
9
4
1
2
5
11
5
Volkswagen Golf GTE
9
106
4
3
6
7
8
9
10
11
12
13
14
14
Renault Zoe
Volkswagen e-Golf
Volkswagen Passat GTE
Kia Optima PHEV
Mercedes GLC350e
BMW X5 40e
BMW 225xe Active Tourer
BMW i3
Porsche Cayenne Plug-In
BMW 330e
5

4
9
1
7
5

1
4
85
81
80
69
67
53
52
51
50
49
3
3
3
2
2
2
2
2
2
2
N/A
5
4
N/A
12
14
15
14
12
N/A
16
17
18
19
Mercedes GLE500e
Audi Q7 e-Tron
Kia Niro PHEV
Volvo XC60 PHEV
3

12
14
47
46
43
41
2
2
1
1
9
10
N/A
N/A
20
Mercedes C350e
8
38
1
22
21
Kia Soul EV

35
1
11

Others

11
167
5

TOTAL
217
2.990
100


Regular Hybrids + Plug-ins Ranking


Pl
Model
Dec. Sales  
1
Mitsu. Outlander PHEV 
72
2
Volvo XC90 PHEV
23
3
Nissan Leaf
18
4
Kia Niro HEV
16
5
5
Toyota Yaris Hybrid
Volvo XC60 PHEV
14
14

In a market that reached two digits in 2017, plug-ins are becoming more and more synonym with overall best sellers, despite not having full access to the mainstream models ranking, we do have access to regular hybrid sales. 

If we add regular hybrids to plug-ins in December, the high share of these last ones is noticeable, as regular hybrids are being outrun by Plug-ins, with HEVs only having two representatives, in the form of the #4 Kia Niro HEV or the #5 Toyota Yaris Hybrid.

Looking at the Top 6 best sellers, we see representatives of each technology, with three PHEVs (#1 Outlander PHEV and #2 Volvo XC90 PHEV, and #5 Volvo XC60 PHEV), one BEV (#3 Nissan Leaf) and two HEVs.

As plug-ins continue to increase share, expect at some point in 2018 this Top 5 to be 100% PEV, with PHEVs winning customers that previously went to unplugged hybrids.