Wednesday, March 22, 2017

Portugal February 2017


Image result for Renault Zoe portugal



Rise up, Renault! 

EV Sales continue on the rise in Portugal, with sales in 2017 up 33% YoY to 339 units, and the Plug-in Share finally reaching the 1% threshold, an important step, especially considering that growth is coming from BEV's (Up 154% to 206 units), more than compensating the current PHEV drop (-24% YoY, to 133 units).

At this pace, we expect 2017 to end at some 2.500-3.000 registrations by year end, with the EV Share ending firmly north of the 1% barrier.

After years dragging their feet when it comes to EV's, Renault, possibly Portugal's most popular car brand, has finally risen to the occasion and by the time of the Zoe ZE 40 launch, decided to actively market its electric hatchback, promoting it in mass media and forcing encouraging their dealerships to sell the car, with immediate results, for the first time ever, the Renault Zoe is head and shoulders in front of the pack, with almost a third (31%) of the market, with the February performance (72 units) representing its best result ever.

The Second Place is in the hands wheels of its Alliance cousin, with the Nissan Leaf selling in enough volume (22 units last month) to be the runner-up, a significant feat for ageing nameplate, with Nissan now harnessing the fruits for spreading the word over the years, now making the Leaf synonymous with EV in Portugal.

Another popular plug-in here is the BMW i3, Third this year with 27 units, with the interesting factoid that all but one unit are 100% electric, possibly due to the 33 kWh effect...The longer range also helps the German hatchback to spread outside Lisbon and Porto metro areas, big time magnets for the BMW model.

Elsewhere, the best selling PHEV's are only Fourth, with the Outlander PHEV and BMW 225xe Active Tourer tied in #4, with 20 units, with the BMW model promising to be a strong contender for the category Best Seller title.

Finally, the VW Passat GTE registered a personal best of 11 registrations last month, pulling it to #6. Now imagine how high this model could be if the local importer actually supported their plugins and this model in particular...

In the manufacturers ranking, Renault is in the lead for the first time in years, with 31% share, followed by last year winner BMW (19%) and runner-up Nissan (17%).


Pl
Portugal
Feb.
2017
%
Pl '16
1
2
Renault Zoe
Nissan Leaf
72
22
105
57
31
17
6
1
3BMW i3 *12278
4
4Mitsu. Outlander PHEV
6
20
6
3
4
6
7
7
9
10
11
11
13
13
15
16
17
17
17
17
21
21
BMW 225xe Active Tourer
Volkswagen Passat GTE
Volvo V60 Plug-In
Mercedes C350e
Mercedes GLC350e
Kia Soul EV
Volkswagen e-Up!
BMW X5 40e
BMW 330e
BMW 740e
Mercedes E350e
Volkswagen Golf GTE
Mercedes B250e
Volkswagen e-Golf
BMW i8
Mercedes S500e
Audi Q7 e-Tron
Porsche Cayenne Plug-In
6
11
6
5
7
1
3
2
1
2
3
2

1
1
1


20
18
16
16
12
8
6
6
5
5
4
3
2
2
2
2
1
1
6
5
5
5
4
2
2
2
1
1
1
1
1
1
1
1
0
0
13
10
5
2
22
11
23
10
7
23
N/A
8
19
18
21
25
31
20
21
Volvo XC90 T8
1
0
13

TOTAL164175100

Source: ACAP

* - 12 BEV + 0 REX





Plug-Ins Versus Regular Hybrids


PlModelFeb. 2017 
1Toyota C-HR Hybrid114
2Renault Zoe72
3Toyota Auris Hybrid61
4Mercedes C300h37
5Toyota Yaris Hybrid31
  
If we combine February regular hybrid sales with plug-ins, there is a small revolution at the top, with the usual two (Auris & Yaris) removed from the top two positions by their C-HR sibling, a runaway success everywhere, followed by the all-electric Renault Zoe, the only plug-in in this Top 5.


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